Berry ProductionsConfidential
Presented to
DramaBox
DramaBox
Global vertical drama platform
Document
Commercial Proposal
Version
1.0
Issued
June · 2026
Term
12 months
Reference
BP–DBX–2606
Currency
USD
Annual vertical drama library · 12 or 24 films
Produced in Brazil · World's largest telenovela market

An annual library of vertical drama, made in Brazil.

One production partner inside Brazil, with two contracting scenarios: 12 films / year (1 per month) or 24 films / year (2 per month). Full crew, locations, equipment, hair & makeup, wardrobe, post-production and delivery guarantee included — no rental add-ons, no FX surprises.

Already delivered 1 film to DramaBox. 250M+ paid views on ReelShort. Production experience with TikTok (ByteDance). Built from Brazil's 70-year telenovela DNA — Globo, SBT and Record have trained the largest pool of serialized-drama talent on the planet, and Berry operates from inside it. Second film in negotiation.

0
or 24 films / year
0
or 2 films per month
0
months of contract
Berry Productions · B2B Vertical Drama · Made in Brazil
The OfferOn a single page

What DramaBox is contracting.

A closed library of 12 or 24 catalogue-ready films, delivered over 12 months by a single producer based in Brazil — the world's largest telenovela market. No juggling multiple suppliers, no standard variation, no FX exposure.

What
12 or 24 vertical drama films
Brazilian-made, telenovela-grade craft
When
12 months
1 film/month (scenario 1) or 2 films/month (scenario 2)
How much
US$ 130K or 120K / film
Scenario 1: 12 × 130K · Scenario 2: 24 × 120K — detail in ch. 07
Included in each filmAll-in

All within the contracted unit price.

Sixteen line items, one fixed price per film. No surprise invoices for crew overtime, equipment rentals, post stages or revision rounds — the contracted unit price is what DramaBox actually pays.

0
Hidden costs
0
Per-stage charges
16
Line items included
1
Single contract
01 · Story

Screenplay & direction

Original screenplay developed in Brazil
Aligned with DramaBox's editorial calendar — genre, length, hook structure.
Direction & casting
Telenovela-grade crew with film and prime-time TV credits.
Visual continuity bible
Locked look across every scene and episode of the film.
02 · Cast & Look

Hair, makeup & wardrobe

Hair, makeup & character styling
Professional team for the full cast, on every shooting day.
Costume design per character
Design, sourcing and on-set wardrobe management included.
03 · Production

Crew, locations & gear

Location scouting & art direction
Permits, set dressing and dressing for every scene.
Full production crew
DOP, camera, grip, gaffer, sound and continuity — in-house.
Pro camera, lighting & sound
Equipment for every shoot — no rental add-ons.
Local productions
Brazilian cast, real locations — no stock, no generic backdrops.
Production logistics
Transport, meals, accommodation and call-sheet management.
04 · Post & Delivery

Edit, finish & ship

Complete post-production
Edit, color, sound design and vertical mastering.
Platform-ready delivery
In the formats and technical specs required by DramaBox.
Intellectual property per MSA
IP terms locked at signature — no per-episode renegotiation.
05 · Guarantees

Quality & delivery promises

On-set quality control + final gate
Every film passes a final review before delivery — no shortcuts.
Up to 2 revision rounds
Included at no extra cost, scoped at the brief stage.
Delivery guarantee
If a batch is late, the next one starts at no extra cost.
No hidden costs, no per-stage charges.
Locked at signature for the full 12-month cycle.
See payment model
ClientsSelected partners

Brands and platforms Berry has already produced for.

Petrobras
Petrobras
Nissin
Nissin
Amazon Prime Video
Amazon Prime Video
Disney+
Disney+
Emma
Emma
Insider
Insider
OnlyFans
OnlyFans
Sicoob
Sicoob
Eisenbahn
Eisenbahn
Casillero del Diablo
Casillero del Diablo
Fanta
Fanta
Coca-Cola
Coca-Cola
Mentos
Mentos
Drag Race Brasil
Drag Race Brasil
Energético BANG
Energético BANG
Apple
Apple
Care Beauty
Care Beauty
Kaleidos
Kaleidos
Catharine Hill
Catharine Hill
Bauny
Bauny
Pfizer
Pfizer
UOL
UOL
Nickelodeon
Nickelodeon
Toddy
Toddy
ARQ
ARQ
Adidas
Adidas
Vivara
Vivara
Hotel Pullman
Hotel Pullman
PlayStation
PlayStation
Nectar
Nectar
Big Brother Brasil
Big Brother Brasil
Chilli Beans
Chilli Beans
Burger King
Burger King
McDonald's
McDonald's
How it works3 steps

From contract to delivery.

The library flow repeats identically every month over the 12-month contract, with no operational surprises.

01Step 1 of 3

Contract signature

A 12-month MSA fixes the chosen scenario's unit price, exclusivity, SLA and payment terms. No renegotiating each cycle.

02Step 2 of 3

Production on a monthly cadence

1 film/month (Scenario 1) or 2 films/month (Scenario 2), with synopses defined up to 30 days before each cycle.

03Step 3 of 3

Delivery and acceptance

Final cuts delivered in the platform's technical standard, with up to 2 rounds of revision and a mandatory quality SLA.

PartI

Strategy.

What is being proposed, why this library stands on its own as a product, and what value it creates for the DramaBox catalogue over the year.

In this part
  1. 01Goal of the supply
  2. 02Annual library structure
  3. 03Per-film value rationale
Ch.01/ 08Goal

Continuous, predictable and scalable supply.

This proposal sets the commercial terms for the supply of an annual library of vertical drama films — 12 or 24 titles, produced by Berry Productions with a vertical image standard, intended for distribution on the DramaBox catalogue. DramaBox chooses the volume that fits its editorial calendar; the contractual architecture is the same in both scenarios.

The goal is to enable a continuous, predictable and scalable supply relationship over 12 months, with a defined delivery cadence — 1 film per month (Scenario 1) or 2 films per month (Scenario 2) — and quality protection for both parties.

Brazil is the world's largest telenovela market, with decades of audience behaviour data, established storytelling codes and a production ecosystem that understands vertical drama at a native level. Berry Productions operates from within this ecosystem — not as an external supplier, but as a stable local arm with infrastructure, talent and logistics already validated.

Ch.02/ 08Library Structure

One library, two volume scenarios.

The library scales with DramaBox's calendar: 12 films at one per month, or 24 films at two per month. Same contract, same quality standard, same payment structure — only the unit price and cadence change.

0
films · Scenario 1
0
films · Scenario 2
0
film/month · S1
0
films/month · S2
Total volume
12 films (Scenario 1) or 24 films (Scenario 2) per year
Cadence
1 film/month (S1) · 2 films/month (S2)
Format
Vertical (9:16), platform-ready master
Script definition
Up to 30 days before each delivery cycle starts
Ch. 03 / 08Value Rationale
"The price reflects the capacity to feed the catalogue — not just the cost of producing 24 films."

One contractor, operating from inside the world's largest telenovela ecosystem, with the image standard that retains audiences and converts into per-episode revenue.

3.1

Why the price per film stands up

05 ITEMS
  • Retention

    Local Productions

    Brazilian cast and real locations. Authentic local production that builds audience connection and drives retention from the first episodes.

    4K
    capture standard
  • Consistency

    Pipeline with visual bible

    Continuity of elements across scenes ensures character and set consistency over the episodes, reducing rework and audience complaints.

    100%
    scene continuity
  • Cultural fit

    Produced in the world's largest telenovela market

    Brazil has the deepest audience understanding of serialized drama on the planet. Decades of data, local storytelling codes and an established production ecosystem mean scripts land with cultural precision from day one.

    #1
    serialized-drama market
  • Track record

    The only B2B operation with a proven public model

    2 films already delivered to DramaBox. 250M+ paid views generated for ReelShort. Production experience with TikTok (ByteDance). Proven track record inside the Brazilian market — the largest serialized-drama audience on the planet.

    250M+
    paid views generated
  • Operations

    In-house team and infrastructure

    Logistics, costume and cast already validated in continuous production. No learning curve for DramaBox.

    0
    learning curve
3.2

Why contract the annual library, not film by film

04 ITEMS
  • Cadence

    Catalogue predictability

    2 films/month guaranteed, with no scheduling conflicts against other clients.

    2/mo
    guaranteed cadence
  • Economics

    Significant savings vs. current film cost

    The film already produced with DramaBox cost US$ 157K. The annual contract locks the price at US$ 130K per film (12/year) or US$ 120K per film (24/year) — a saving of up to US$ 37K per film compared to the one-off price.

    −US$ 37K / film
    vs. US$ 157K film
  • Risk

    Reduced operational risk

    A single contractual relationship replaces the management of multiple ad-hoc suppliers, with a unified quality standard and cadence across the library.

    1
    contract · 24 films
  • Speed

    Speed of response to trends

    Script and production aligned with DramaBox's editorial calendar, allowing trending genres to be launched within the quarter.

    <90d
    trend → release
3.3 · Return reference for DramaBox

Each film, at US$ 120K – 130K, pays for itself with a relatively low volume of revenue per monetised episode.

Vertical drama platforms generate recurring revenue from episode unlocks over months of exhibition. The higher the retention driven by image standard and script, the higher the return per film over the title's lifecycle in the catalogue.

PartII

Operations.

How the supply actually happens: delivery cadence, exclusivity options, mandatory quality standard and contractual architecture.

In this part
  1. 04Quarterly schedule
  2. 05Quality SLA
  3. 06Contractual structure
Ch.04/ 08Delivery Schedule

Twelve months. One or two films a month.

Same 12-month window in both scenarios. Cadence is the only thing that changes: a single film per month under Scenario 1, two films per month under Scenario 2.

Month 1Month 12
Delivery progression
123456789101112
Scenario 1
1 FILM / MONTH

12 films across 12 months.

1
2
3
4
5
6
7
8
9
10
11
12
0
films / year
0
delivered per month
Higher volume
Scenario 2
2 FILMS / MONTH

24 films across 12 months.

1●●
2●●
3●●
4●●
5●●
6●●
7●●
8●●
9●●
10●●
11●●
12●●
0
films / year
0
delivered per month
NOTE

Cadence planned to keep the catalogue feeding consistently across the 12 months, with production windows designed to absorb unforeseen events without impacting the editorial calendar.

Ch.05/ 08Production Stack

End-to-end production. Nothing outsourced.

Berry controls every layer of the pipeline — from location scouting to final color — so DramaBox receives a consistent, platform-ready library without gaps in quality or accountability.

Ch.06/ 08Contractual Structure

Two levels, no renegotiation each cycle.

MSADocument

Berry + DramaBox Brasil

Fixes the chosen scenario's unit price, exclusivity conditions, intellectual property, SLA and payment terms for the full 12-month period.

  • Unit price per scenario
  • Exclusivity
  • Intellectual property
  • SLA
  • Payment terms
SOWDocument

Per-Cycle Statement of Work

Details synopses, specific deadlines and cast of each delivery cycle, signed before the cycle starts.

  • Cycle synopses
  • Specific deadlines
  • Cast
  • Production details
PartIII

Commercial.

The financial reading of the contract — the two volume scenarios, savings vs. market reference and the annual price guarantee.

In this part
  1. 07Two scenarios — price & payment
  2. 08Annual contract guarantee
Ch.07/ 08Pricing & Payment

Two scenarios, same payment structure.

Choose the volume that fits DramaBox's calendar. Both scenarios are paid with 30% upfront on signature plus 4 equal quarterly installments. All-in: script, full crew, locations, equipment, hair / makeup, wardrobe, post-production and delivery guarantee.

Scenario 1
1 FILM / MONTH
US$ 130K/ film
12 films / 12 months · 1 film delivered per month
Annual total
US$ 1,56M
Upfront 30%
US$ 468K
Then 4 quarterly installments
US$ 273.000/ quarter
Remaining balance after upfront: US$ 1.092.000
Best unit price
Scenario 2
2 FILMS / MONTH
US$ 120K/ filmUS$ 130K
24 films / 12 months · 2 films delivered per month
Annual total
US$ 2,88M
Upfront 30%
US$ 864K
Then 4 quarterly installments
US$ 504.000/ quarter
Remaining balance after upfront: US$ 2.016.000
07.1 · Side-by-side comparison
ItemScenario 1Scenario 2
Films / year1224
Cadence1 / month2 / month
Price per filmUS$ 130.000US$ 120.000
Annual totalUS$ 1.560.000US$ 2.880.000
Upfront (30%)US$ 468.000US$ 864.000
Remaining balanceUS$ 1.092.000US$ 2.016.000
Quarterly installment (× 4)US$ 273.000US$ 504.000
Unit price discount at scale (vs. base cost of US$ 150K per film)−US$ 20K / film−US$ 30K / film
07.2 · Market reference vs. contract price

Berry's most recent vertical-film sale closed at US$ 157,000 per title, and a second deal is currently being negotiated around US$ 170,000. Both scenarios below price each film well under that market reference — the savings scale with volume.

Reference priceScenario 1 · 12 × US$ 130KScenario 2 · 24 × US$ 120K
vs. US$ 157K / film (recent sale)−US$ 27.000 / film (−17,2%)−US$ 37.000 / film (−23,6%)
vs. US$ 170K / film (in negotiation)−US$ 40.000 / film (−23,5%)−US$ 50.000 / film (−29,4%)
Annual saving vs. US$ 157KUS$ 324.000US$ 888.000
Annual saving vs. US$ 170KUS$ 480.000US$ 1.200.000
Saving at market mid-point (US$ 163.5K)US$ 402.000US$ 1.044.000

Read: at the mid-point of Berry's current market (≈ US$ 163,500 / film), Scenario 2 saves the client over US$ 1 million per year compared to buying the same 24 films at one-off prices — and still locks Berry's production calendar in advance.

Exclusivity (optional)

Exclusivity is not bundled into either scenario. If DramaBox requests it, we offer exclusivity strictly to other vertical-cinema platforms — keeping Berry free to run its other production verticals. Commercial terms defined in annex if triggered.

Values in USD. Quarterly installment rounded down to the nearest dollar; final cents settled on the closing parcel.

Ch. 08 / 08Annual Contract Guarantee

Locked unit price. Any genre.

With the annual contract, the per-film price of the chosen scenario stays locked for all titles in the library — US$ 130K/film in Scenario 1 (12 titles) or US$ 120K/film in Scenario 2 (24 titles), regardless of genre, complexity or production scale.

Mafia

Power struggles, loyalty tests, and high-stakes crime families. Strong emotional arcs with cliffhanger endings.

Romance

Forbidden love, unexpected encounters, and relationship dynamics. High audience retention across all demographics.

Overcoming

Personal transformation stories, from underdog to triumph. Inspiring narratives that build deep viewer empathy.

Student

Youth drama, campus life, and coming-of-age journeys. Highly relatable for DramaBox's core Gen-Z audience.

Fiction

Speculative worlds, alternate realities, and imaginative storytelling. Expands catalogue diversity and premium appeal.

Action

Fast-paced sequences, chase scenes, and adrenaline-fueled plots. Proven driver of binge-watching behavior.

GUARANTEE

No surcharges for action scenes, no premium for period pieces. The same unit price applies to every film in the annual library.

Next StepsClosing

Ready to kick off the first cycle.

Four decisions stand between us and the signature and start of production.

  1. 01Validation of the chosen scenario (12 or 24 films/year) and monthly cadence by DramaBox.
  2. 02Decision on the exclusivity option.
  3. 03Signing of the Berry + Drama Box Brasil agreement.
  4. 04Definition of the first cycle synopses and production kickoff.